TheZoo.London has turned six months! I still sometimes sit back and wonder at how we decided to go to market with a name like TheZoo.London, but to be honest that was a big part of what we want to be, sometimes it is important to have that vision and not be put off by self […]
Read moreA very common phrase one hears is ‘I am doing some consultancy for x’ it often comes with a slightly understated tone, maybe feels a little secret, without too much excitement or dare we say pride. Well TheZoo.London believes that we should be celebrating consultancy. We believe it is such an important resource for any company […]
Read moreIn the fast-paced world of advertising and marketing, the landscape has witnessed a significant transformation over the past year. A phenomenon that has been subtly brewing beneath the surface but is now undeniably apparent is the “leadership gap.” This gap, characterised by a noticeable loss of senior talent and expertise, has impacted not only agencies […]
Read moreAfter a few weeks of attending events and conferences, I am struck by the fact that I am now replacing company admin with learning more than ever about our industry. It is a reality for anyone working in the corporate world that so much time is sucked up in administration, unrelated to actually doing their […]
Read moreWhat do I mean by the squeaky wheel getting the grease? Well, so much of today’s consultancy ecosystem in marketing and advertising is about your network, your social media and your confidence to be out in the market and visible. If as I am, you have invested years into Linkedin, it is then much easier […]
Read moreWhat’s your first reaction? It will probably vary depending on a few factors. How high profile is your work or job, how high profile are you as an individual…
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