We believe at TheZoo.London that experience is the precious essence of our business and community. We bring together companies who are looking for valuable, specialist expertise and experience with senior consultants, to work on projects where they can make an impact and thus feel truly valued. This combination delivers the very best partnerships.

Too often consultants work alone and without support. TheZoo.London is a business network designed to bring all of that expertise together in a community where peer connections provide support and community.

That sounds good right? We believe in loving your work. As Confucius said, “if you love what you do, then you will never have to work another day in your life”. That’s our goal, to create opportunities for our consultant collective to work with amazing organisations and love every day they go to work!

We collaborate with wonderful


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Unleash your inner animal with our captivating

Animal Psychology Test

Strategic Services
Organisation Transformation
Ad Tech Advisory
Strategy & Pitching
AI & Automation
Creator Marketing
Business and Life Coaching
Marketing Services
Sales Strategy and Structure
UK Launch Strategy
Road to B-Corp
Black Pound
Meet the Menagerie



[noun] English

A diverse and varied group of people and talents

About TheZoo.London

We are the Consultant Collective.

The Industry’s first Consultant Collective with a mission to support and connect experienced professionals in the media, marketing and advertising space with dynamic businesses in flexible and mutually beneficial ways. Our mission is to connect these experts with companies who need senior support and fresh thinking to solve an array of interesting challenges, just not on a full-time cost basis. It’s win-win.

We support independent consultants by building a thriving community who bring their unique strengths and fresh perspectives to help each other, and their clients, grapple with the biggest challenges. Through TheZoo.London, businesses can access in just one brief and marketplace all manner of experts from saving the planet, to harnessing AI, whilst simultaneously helping businesses to manage all kinds of operating and organisational challenges.

Our values are to Be Smart, Be Kind and Have Integrity, and this is what you will feel in every interaction you have with TheZoo.London.

Co-founded by Marco Bertozzi, an expert in the digital and programmatic agency space and ex sales leader at Spotify and Whalar, and Rachel Forde, who was previously CEO at IPG media agency UM London and Publicis’ Spark Foundry, TheZoo.london brings together two industry veterans with over 50 years’ combined leadership experience and a vision to reimagine the way businesses and professionals connect.

Read the Blog

Want to succeed in consulting? Don’t sit on the fence.

A phrase we often hear in conversations is ‘I would like to make a go of consulting’. It’s a position many people find themselves in, thinking there’s a chance to change their approach to work, perhaps moving to a more fractional or portfolio career. However, they’re uncertain if it will provide for them, if it […]

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GUEST BLOG: Sponsorship and social impact – changing the narrative so everyone wins

For the third consecutive year, Environment, Social and Governance (ESG) has been named as the year’s top sponsorship trend by members of the European Sponsorship Association (ESA).Despite the drop off in noise about ‘purpose marketing’ since its post-Covid peak, ESG remains a focus: research from 17 Sport, leaders in this space, shows that nearly all […]

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guest blog:the real lives of consultants

To confess, I started writing much of this as part of my year-end/beginning reflection /planning ahead for 2024, and trying to make use of the quiet time to direct my own plan and strategy. And having spoken to Rachel and Marco about it, it is now a thing to post! As I approach 5 years […]

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Unleash your inner animal with our captivating

Animal Psychology Test

Comparisons between animals and humans has long been studied. Often, we consider how we differ from them, but sometimes it is important to see what we can learn from them. Animals can symbolise key traits and qualities, and knowing those can arm us best to find the best suited work, and environment, for us to thrive in.

Although at TheZoo.London we won’t pigeonhole you because of your animal traits, we thought it might be illuminating for you to understand more about which animal you are most akin to from a personality perspective.

Our test takes just a few minutes and from this day forward you will always be able to explain just which animal you are most like, and why. Please feel free to share as well so others can learn the same.

Step 1 of 11

Want to know your animal instincts?

We need to know, to make sure we put you in the right part of the Zoo!

Takes 2 minutes