We started TheZoo.London with some hypotheses

When we set out to create TheZoo.London, our mission was clear: to transform how businesses connect with independent consultants. We saw a gap in the market—finding expert consultants was often more about relying on personal networks than securing the right specialist for the job. Too many companies were stuck in the cycle of asking friends, colleagues, or simply Googling when they needed external help. This approach often led to missed opportunities, wasted time, and a lack of exposure to the broader consultant marketplace.

The typical independent consultancy search is riddled with inefficiencies. Decision-makers often start from scratch each time they face a new issue, relying on their immediate networks and recommendations. While this can work occasionally, it often results in consultants being chosen based on who’s known rather than who’s best suited for the task. This not only limits access to the diverse talent available but also consumes valuable time as companies sift through contacts, set up meetings, and attempt to find the perfect match.

We launched TheZoo.London to address these pain points and make independent consultancy search smarter, more efficient, and more effective. One year in, we’re proud to share how our approach is proving successful and revolutionising how businesses find the right talent.

Discovering Talent Beyond the Known Network

One of the most validating metrics we’ve observed is that 95% of our consultant placements were for clients who had no prior connection to the consultants they hired. This statistic alone underscores that TheZoo.London is more than just a matching service—it’s a gateway to talent that companies didn’t know existed. We’ve built a network of nearly 700 senior experts across media, marketing, and advertising, ensuring that every client is matched with the right consultant based on expertise, not just familiarity.

This access to previously unknown talent provides our clients with a broader view of the marketplace and ensures that they aren’t missing out on the best solutions simply because they aren’t in their immediate circle. By using TheZoo.London, clients are exposed to a diverse array of skills and perspectives, elevating the quality of the expertise they bring into their business.

Streamlining the Search Process

The traditional way of finding consultants—through networking, coffees, and countless meetings—can be not only time-consuming but also exhausting. Our clients have told us how liberating it is to bypass this lengthy process. With TheZoo.London, the heavy lifting of finding, vetting, and connecting with the right consultant is taken care of, allowing clients to focus on what really matters—solving their business challenges.

Our streamlined approach means we can turn around consultant recommendations swiftly, and effectively. This efficiency has been a game-changer for businesses that need quick solutions without sacrificing quality. The repeat engagements we’ve seen from clients are a testament to the convenience and effectiveness of our model. Once they’ve experienced the ease of working with us, they keep coming back for different briefs, confident in our ability to meet their needs time and again.

Building Lasting Relationships Through Trust and Results

Ultimately, TheZoo.London’s success is built on trust—trust that we can find the best talent, even when it’s not immediately visible. Our clients repeatedly return to us because they know we’re committed to delivering top-tier consultants who bring real impact to their projects. The positive feedback we’ve received on our rapid turnaround times and quality matches further cements our position as a trusted partner in the consultancy search space.

As we continue to grow, we’re excited to keep expanding our network and refining our processes. Our goal remains the same: to revolutionise independent consultancy search by making it easier, faster, and more effective for businesses to find the right experts for their unique challenges. TheZoo.London is proud to be at the forefront of this change, proving that there’s a better way to connect with the best talent in the industry. If you are thinking about working with a consultant or wanting to join our collective, please visit https://TheZoo.London