Lydia Amoah is the CEO of Backlight, a Cultural Change Agency, and the founder of the Black Pound Report. She is the first and only Black woman to lead the UK’s most comprehensive study into the Black, Asian and Multi Ethnic consumer spending power in the UK.
Recognised as Britain’s leading authority on diversity, equity, and inclusion, Lydia is an award-winning business coach and campaigner. Her expertise lies in supporting the progress of over 50,000 people by identifying and addressing their career blockers and helping them achieve their ambitions.
Recently appointed Head of Black at Cannes UK, Lydia focuses on developing partnership opportunities to support the inclusion of Black Creatives at the Cannes Lions International Festival of Creativity. She is also a DEI advisor, keynote speaker, and career and leadership coach.
Backlight, in collaboration with News UK, Channel 4, Ofcom, and Zappi Store, provides up-to-the-minute data insights and research to facilitate organisational cultural change. By leveraging real-time insights, Backlight empowers these organisations to make informed decisions and implement effective strategies. Additionally, Backlight offers bespoke training programs that empower employees to embrace and drive cultural change from within. This holistic approach not only fosters innovation but also enhances profitability.
Key products and services Architect of Accelerate
We are proud to offer Accelerate, a renowned multicultural leadership programme specifically designed to drive change in the creative sector. This programme actively works towards enhancing the representation of Black, Asian, and Multi-Ethnic leaders in the workplace, transforming the industry’s landscape. Founder of the Black Pound Report
Our acclaimed Black Pound Report provides groundbreaking insights into the spending power and the lack of representation in advertising for Black, Asian, and Multi-Ethnic consumers. By shedding light on these crucial issues, we aim to create more inclusive and equitable marketing strategies. STOPIT Protocol
As a hate crime and racism policymaker, we have developed the STOPIT protocol. This protocol is designed to protect employees from online hate and racist abuse. We are committed to creating safe and inclusive environments where individuals can thrive without fear of discrimination.
These are just a few examples of the services we offer. At Backlight Inc we are dedicated to driving positive change, promoting diversity, equity, and inclusion in various sectors.